Precious Moments Inc. Giftware

Illustrator Sam Butcher, with his business partner Bill Biel, sold greeting cards at Christian book fairs under the company name of Jonathan & David. They partnered with Enesco, Corp. to sell giftware. In 2004, PMI and Enesco ended the licensing contract.

In addition to its original licensing duties, PMI's functions became product design, marketing, warehousing, and distribution.